If you're on the verge of starting your own small business, you're undoubtedly experiencing a heady mixture of apprehension and anticipation, especially if this is a dream you've been working on for a long time. You're probably ready and willing to happily take on every aspect of owning and operating your own small business from mopping the floor at night to painstakingly filling out the forms for your quarterly tax report. However, fledgling business owners sometimes get so caught up in the details that they lose sight of the bigger picture, and this has the potential to seriously impact your bottom line in a negative way. For instance, if your time and energy are disproportionately taken up by certain essential tasks, you're likely to have less time to work on product development and brand promotion.
On the other hand, hiring full-time employees to manage some of these tasks is beyond the financial scope of many small startups. Fortunately, freelancing has skyrocketed in recent years, making it possible for any business to outsource a variety of tasks. Naturally, every business has different needs, and there isn't any one-size-fits-all answer about what should and shouldn't be outsourced. However, there are a few things that most small business owners should definitely consider outsourcing. Following are three of them and why outsourcing them makes sense.
Social Media Management
You're undoubtedly aware that modern small businesses need a prominent and positive online presence, and the best way to do this is by cultivating social media. However, business owners who manage their own social media often place it as a low-priority task, while others may not possess the skills necessary to create an outstanding and professional social media existence. Those who get lazy or otherwise fill their social media with misspelled words or awkward phrasing come across as unpolished, and those who neglect their social media may inadvertently create the impression that their business is no longer open. Hiring a freelance social media manager ensures that your online presence is always fresh, polished, and engaged.
Website Creation and Design
You'll also need a website that represents your business well. Although it might be tempting to cobble one together yourself, few things cause potential customers to click away faster than a website that's obviously been made by an amateur. A skilled web designer can ensure that your website is optimized for smartphone and tablets, for instance, because a great deal of internet traffic these days happens on smaller devices rather than traditional PCs. He or she can also streamline your website's inner workings so that users can easily click on the various pages as well as make sure the interface is clear, clean, and concise as well as take care of minor details such as keeping your site's security certificate current. Today's consumers don't like fussy, hard-to-navigate websites, so unless you've got a great deal of skill in this area, you may be better off hiring a professional to build and maintain your website.
Not everything that can be outsourced has to do with technology — simple tasks such as janitorial work are usually better off in the hands of professionals. Cleaning the office is one of those tasks that is easy to put off until the next day — after all, who really wants to stay behind after hours to mop the floor and clean the bathroom? Using the services of a commercial janitorial service ensures this gets done on a regular basis. Having a clean office reflects well on business owners, and as an added bonus, working in a clean environment has been found to increase overall productivity.